Child execution campaign protocols

Child Execution Direct Action Campaign Protocols
Goal: Delegitimizing the regime
Project: “Stop Child Executions”
Project Manager: (name)
Initiated: (date)

A- Project objectives:
1-1 Developing public awareness (general target)
2-1 Exerting pressure on IRI (specific targets)

B- Methods:
1-1 Developing public awareness (general target) by:

    • Direct action, activists in the streets according to the plan
    • Direct action via MFI, VOCI, Children First Only
    • E-media( twitter, facebook, etc)
    • Mass media.

Project manager assigns above activities to members of activist organization (in coordination with campaign manager, if applicable).

1-2 Assignees report the result back to campaign manager for organizational documentation purposes

1-3 Campaign manager summarizes the results, and reports to the project manager.

1-4 Project manager analyzes the results, and reports back to activists.

1-5 Analysis will be published and distributed via as many media as possible under paragraph 1-1.

1-6 Dates (for each of above) actions, duration of the campaign, and the feedback period are predetermined by the project manager in coordination with the campaign manager

2-1 Exerting political pressure on IRI (specific targets) by involving:

    • International Criminal Court (ICC)
    • Selected NGOs
    • Political parties/personalities with humanitarian agendas
    • Governmental organizations
    • National/International Organizations
    • Philanthropic establishments

2-2 Project manager investigates the possibility of legal action at ICC, and conditions of initiating a successful legal action. This activity is highly dependent on the total result of activities under (1-1 & 2-2). The result will go under 4-1.
2-3 Each assignee investigates the possible targets, nationally and/or regionally.
2-4 The lists of possible targets under 2-1 are reported back to the project manager, with a copy to the campaign manager.
2-5 Chosen targets are assigned to the activists by project manager in coordination with the campaign manager.
2-6 Literature and material are provided by the project manager.
2-7 Dates for actions are set by the project manager in coordination with the campaign manager.
2-8 Results of the action are reported back to the campaign manager.
2-9 Summary of the feedback is sent to the project manager.
2-10 Project manager analyzes the results, and reports back to the group.

C-Components and documents
3-1 The preferred dominant colour of the project is blue, as yellow, red and green can imply wrong identity.
3-2 The petition forms and clipboards to collect signatures of support for the action are provided by the project manager. (downloadable from
3-3 Pictures to be provided by project manager (downloadable from
3-4 The number, size, and slogans for the signs are to be determined by the project manager.
3-5 The project manager will distribute the literature necessary for:
• 1-1 Public awareness.
• 2-1 Special targets.
Standardized literature is downloadable from

D- Concluding the project:
4-1 The project manager analyzes the entire operation, reports -inclusive of the following- back to the campaign manager:
• Propositions for further activity.
• Follow up plan.
• Media report/press release, to be published in media available, inclusive of local, national and international mass media as well as e-media.

E-Evaluation of the project (indicators)
5-1 Number of hits on the specific pages of the activist organization’s website (if applicable), separated in two phases: pre- and post- direct action
5-2 Number of petition signatures
5-3 Number of received mails of support
5-4 Mass media responses.
5-5 Number and tenor of organizations’ responses
5-6 Number of new recruits

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